Riachuelo

Creative and development manager, strategic management of men's brands Pool Trendy, Street, Soul, Body Work, Basics and Licensed. Leadership of the team located in 3 different states and owned factories.

Responsible for repositioning 6 brands, creating the group's first fashion capsules, with a 1 month and a half launch lead time. I was also in charge of the creation of the men's basics brand and led the collab collection projects with artist Ariell Guerra and uniforms for the Brazilian Olympic Committee for the 2021 Olympics.